This is How You Do It!
Knowledge:- The person that you will be pitching to does not know you nor your business so its obv that he will end up asking you plenty of questions and would expect a reply that helps him.
What I mean to say is you must be completely prepared with your services and your intention of actually helping your prospects.
Confidence:- You must have confidence in yourself in order to make sure that prospect sitting in front of you gets ready to invest into your business eventually generating revenue of out it
Start working upon the above steps and just see your closing rate booming!
It could be more elaborative n executive with a story line for proper execution ... But Thanks for this too ..